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Included with your playbook:

- Interview guide

-Org chart

-Scorecards with KPI's

-How to optimize your product framework 

- SKU audit worksheet

-Margin/pricing planning

- Meeting Rhythm calendar 

- Store operations manual outline

- Store experience design

- Service Standards Checklist

- Retail profit model template

- Plus several more 

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REAL BUSINESS LESSONS.

 From a CEO Who’s Been There

ABOUT US

With over 30 years in retail and experience as the CEO of a national brand, I’ve seen what works—and what kills momentum—in business. Lessons With a CEO is where I break down decades of hard-won insights into simple, no-fluff lessons for business builders, retail leaders, and ambitious entrepreneurs.

I’ve led teams, turned around underperforming stores, and driven real growth in tough markets. Now, I’m sharing the strategies that actually move the needle—everything from frontline retail tactics to high- level leadership principles.

 

Whether you're trying to boost sales, build a better team, or just avoid the mistakes I’ve already made, you're in the right place

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OUR SERVICES

30 Day Retail Reset

You will receive an Individualized Store Assessment & Opportunity Map, an Action Plan & Prioritized Playbook, as well as Coaching, Training & Accountability System. Plus all the systems you need.

Meet Our Happy Clients

30-Day Retail Reset Impact

 

 

“The 30-Day Retail Reset was a game changer for our business. The process brought clarity to our operations, improved team accountability, and gave us practical tools we could implement immediately. We saw measurable improvements in sales and customer experience within weeks. If you’re serious about leveling up your retail performance, this is a no-brainer.”

— Sarah K., Owner, Prairie Provisions Market

Transformation in 30 Days

 

 

“Before the Retail Reset, I was overwhelmed and stuck in the day-to-day. This helped me step back and actually lead again. The 30-day structure was clear, focused, and packed with insight. It’s not theory—it’s real, applicable strategy that moved the needle fast. I finally feel like the CEO of my business again.”

— James L., Franchisee, Better Naturals

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