
Included with your playbook:
- Interview guide
-Org chart
-Scorecards with KPI's
-How to optimize your product framework
- SKU audit worksheet
-Margin/pricing planning
- Meeting Rhythm calendar
- Store operations manual outline
- Store experience design
- Service Standards Checklist
- Retail profit model template
- Plus several more

REAL BUSINESS LESSONS.
From a CEO Who’s Been There
ABOUT US
With over 30 years in retail and experience as the CEO of a national brand, I’ve seen what works—and what kills momentum—in business. Lessons With a CEO is where I break down decades of hard-won insights into simple, no-fluff lessons for business builders, retail leaders, and ambitious entrepreneurs.
I’ve led teams, turned around underperforming stores, and driven real growth in tough markets. Now, I’m sharing the strategies that actually move the needle—everything from frontline retail tactics to high- level leadership principles.
Whether you're trying to boost sales, build a better team, or just avoid the mistakes I’ve already made, you're in the right place
