The First Rule of Business: Solve a Painful Problem

Too many people start businesses based on passion alone. Passion is important but it's not enough. If you’re not solving a real, painful problem that people are willing to pay for, your business won’t survive.

Here’s the harsh truth:Customers don’t care how passionate you are. They care whether you can make their lives easier, better, or less painful.

3 questions to ask before you launch or grow your business:

1. What problem do I solve? Be specific. “Helping people feel better” is vague. “Helping women with chronic migraines reduce their pain naturally” is powerful.

2. Who is in real pain?If the problem doesn’t keep your customer up at night or cost them money, it’s not urgent enough to act on.

3. How do I solve it better than others?Being “cheaper” is not a strategy. Being faster, more convenient, more personalized, or more trusted is.

Bottom Line: If you want a business that grows, start with pain — and be the aspirin.